L'UVE LOOKBOOK F/W 2012
Fashion Brand L'UVE was looking for an unusual approach to Fall Winter 12/13 look book concept / design with a personal and artistic touch, due to the specifics of the collection. Design Studio FILD came up with a great images combination idea, framing and emphasising the unique details of items.
Photo by Cate Underwood
Model: Mariya Radkovskaya
The main element in the mood board of the new autumn-winter collection of the L’UVE brand was a computer game Assassin’s Creed. The scene of the game is set in the near future and the past, namely in 1191 during the Third Crusade, and is aimed at the confrontation of the Knights of the Temple and the Assassins.
The combination of completely different eras, their inherent clothing, garments and symbols has been a major source of ideas for creating a collection called “Simulated Mind”. Rugged leather, silk, cotton, and a palette of colors, made in black, gray and olive colors refer to the images of medieval warriors and contemporary cyberpunk characters.
The lead characters are the strong, athletic, highly intelligent and brutal men and women, who are living life in the game scenario of the Freeplay-projects, that is, they freely explore the world.
“L’UVE Brand is not tied to the current trends and tendencies, as it is a kind of Utopia. It is important to listen to your own feelings and create something that will inspire people in the near future” – this is how the L’UVE duet comments on the style of the Simulated Mind collection.