The new logo and general concept of fashion brand PODOLYAN was developed by FILD Design Company, September 2014.
FILD is built on the principles of clean minimalist lines and shapes of the objects in graphic design as well as in interior design. The project of rebranding was executed by Dan Vakhrameyev (creative director) and Kateryna Fedorenko (executive director). The team based they perception of the the project on their general understanding of fashion industry and profound multinational experience of Kateryna in this aria.
The successful collaboration of FILD and PODOLYAN was founded on the mutual vision of design laconism, application convenience and pleasant textures.